Monday, September 22, 2008

Amazing Race Flies High

Amazing Race won the Emmy for Best Reality Competition Program last night for the 6th time in a row. (Anyone else think it's sad Phil Keoghan didn't get nominated for best host? He runs circles around Howie Mandel.)

Anyway, the win really amped me up for season 13 of the show. In a really cool promotional effort, CBS placed advertisements for the upcoming season on rooftops of buildings near the Los Angeles airport so travelers can see them from airplanes. It's apparently the "first-ever aerial view network billboards," according to a statement released by the network.

CBS is also advertising the new season on printable e-tickets so every flyer can join in on the fun.

Can't wait for lucky number 13 to begin!