Taking The "Live" Part Very Seriously

Jimmy Kimmel is introducing live commercials to his program in late May.

The practice was very popular in the early years of television. Not only were shows produced live, but advertisers sponsored entire programs. The trend reversed after companies started dictating content or results of game shows (watch the movie Quiz Show for more).

While Kimmel will be the irst contemporary host to work the live spots in every night, Leno ran a live commercial for Garmin last year.

Please note that all of Kimmel's commercials will be for Ben Affleck-fucking related products and services.